by bootload
Reverse Marketing Definition
You hear a lot about Reverse Marketing these days both positive and negative. Being that it is a very valid form of both marketing and lead generation, I figured I would shed some light on it to give you a better understanding. First of all, I have found that most people I've spoken with who have anything negative to say about Reverse Marketing really do not understand what it is or how it works. Reverse Marketing, by definition, is when a sales person or a recruiter contacts a potential prospect through the contact information in his or her existing advertising. For example...someone selling advertising might browse through advertisements in competing magazines and call t
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