Affiliate Marketing Best Days Ahead
Crossing the Line - the line between performance and traditional advertising has been breached and the best days of affiliate marketing are ahead.By Greg ShepardYears before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as “affiliate marketing.” By early 1999, Forrester Research proclaimed “affiliate programs” as the Web’s most effective traffic-driving technique – almost twice as effective as banner advertising. Consider that by September 1999, more than three years after Amazon
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