by MarketingSherpa
How to Build your Email Marketing System the Wrong Way
Go to any internet marketing forum and ask the following question: If you had to start your internet company all over again but were allowed to incorporate just one item from your previous business what would it be? Some marketers may say a certain traffic generating technique or advertising method which has made them a lot of money. Others may pick a specific product or service. But you can bet that the overwhelming majority will say if they had to decide on just one thing, it would be their opt in email in list.
According to Direct Marketing Association, revenue generated last year from email marketing was projected at 18.5 billion dollars a
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