Pay Per Results and Pay Per Enquiry ? Changing the Face of SEO
Till now, search engine optimisation targets were considered ‘achieved’ for a website if it appeared in the top ten search results for the targeted keywords. Well, SEO was (and still is) targeted primarily at climbing up the organic search engine results to make the website rank in the top search results for the targeted keywords.
However, with increased competition, merely a jump in traffic inflows is not proving to be enough since many of the visitors are actually irrelevant traffic who drop in and leave. Companies are no longer satisfied with higher rankings and traffic, they are looking for relevant-to-the-business visitors who can
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