by Will Lion
How it is impossible to loose at PPC advertising
With so many different locations to advertise including Google Adwords, Facebook, Yahoo Search engine marketing, Bing and all 3rd party PPC companies it is impossible to not succeed. The trick to PPC advertising is knowing which keyword ads are making money and which keyword ads are loosing money. With that information simply decrease the CPC (cost per click) for all keywords loosing money and possibly increase the CPC for any keyword that is making money for a higher potential. However, tracking all keywords across several different search engines along with any other online advertising such as banner ads, email campaigns, pup-ups, video ads, map ads, mobile ad
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