by Mickael Casol
Why an Advertising Agency needs to know Social Media
It’s not too late to teach an old dog new tricks. There are plenty of advertising agencies that still don’t get social media or don’t want to get it. It’s the Fear Factor – fear of the unknown, fear of change, fear of losing their client’s business, etc. Whatever the fear - they better overcome it fast. Advertising Agencies According to a recent TNS Media survey that asked more than 60 marketers in North America, France and the U.K. how their advertising agencies were navigating in the world of social media, the overwhelming response was, "Agencies don't get it." Clients are putting more and more emphasis on social media but their agencies ar
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