by United Way of the Lower Mainland
Web Marketing Strategies: 7 Mistakes IP Lawyers Must Avoid Making Before Doing Anything To Attract More Clients
If you are an IP legal services professionals who wonders why all the web marketing efforts you have made did not get you the clients you wanted, I want you to think back and reflect on the mistakes you may have made and what you can do to rectify them.
Many IP lawyers are extremely enthusiastic and passionate about delivering great legal services, but marketing is something else as they do not know how to do it effectively. Part of this problem comes from viewing marketing, and web marketing in particular, as a specific activity that has to be added on to the core IP legal ser
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