by Cian O'Donovan
Using Facebook Groups For Marketing Research
Many businesses have developed strategies for promoting their business through Facebook. But another way that they can use Facebook is to conduct research to better understand their target market. The most obvious way to begin would be to observe discussions in Facebook groups that closely match the topic they are researching. Facebook groups are similar to forum discussions in that there are millions of them covering just about every topic imaginable, making them an ideal source of information for niche market research.
Facebook groups can be a much more reliable source for market data than forums or blog posts. One of the problems with using forums is
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