by Digital Photografix
Making That Digital Leap With Out Of Home Advertising
According to MediaPost's Digital Outsider, "DOOH [Digital Out of Home Advertising] Weathered 2009 Better Than Most." Additional reports from 2009 show digital billboards to be the fastest growing out of home advertising platform and predict that digital out of home as a medium will grow by 13% in the next few years.Before diving blindly into the digital transformation, there are many questions to ask yourself. For instance, what type of format will you put on your media product -- content or just advertising? Will it educate or entertain? How will you train your sales force? How will the client change -- regionally, nationally, categories? What ab
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