by Canada-e-Connect Staff
How Email Marketers Can Capitalize on Mobile Marketing: Insider Tips
Your email program is going strong and now your CMO is asking “what about mobile?” Let’s face it, the world and your customers have gone mobile, so your email program needs to follow suit.
Reaching your target audience today can feel like an exercise in virtual roulette—an assortment of options to choose from, each feeling as much a gamble as the next. Mobile has become a key component of today’s marketing venue, so you need to be prepared to enhance your email program to market to the exponentially growing numbers of mobile users and to introduce mobile messaging into your mix.
Be a mobile marketing maverick&
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