by Adam Kuban
Email Marketing in Dubai - The Powerful Engagement Tool
Email marketing’s popularity is attributable to its low cost, high ROI (Return-On-Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, email programs will survive relatively unscathed. Small businesses and large corporations alike have been forced to erase entire sections of their 2009 marketing “wish list” in response to a bleak economic forecast. Amid such turmoil, Email marketing has remained a staple due to its cost-effectiveness, highly measurable results and flexibility. At a fraction of a penny per message, the value of an email campaig
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