by BTO Educational
Digital Media History of Online Advertising
Digital Media: History of Online Advertising(Abhishek Uppal)In 1994, the first advertisement appeared on the Web, marking the beginning of the online advertising world, which reached .3 billion in 2006 in the United States alone. The Internet advertising world can be broken into five distinct eras:First Era: The Beginning Of Online Advertising (1994-1998)The beginning of online advertising was marked by experimentation and pioneering by advertisers, publishers, and ad serving technologies-both in terms of ad formats and ad delivery technologies. DoubleClick, one of the first ad serving technologies, launched its DART system in 1995. The first online display ad
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