by Giorgio Montersino
Digital Marketing is not about technology
The term 'digital' seems to almost automatically evoke the notion of technology. While this is of course true to an extent, marketeers need to understand digital marketing is not solely about technology. It is more about understanding how technology has re-shaped people's lives and re-defined how we work. This baseline understanding helps take the fear out of using technology in digital marketing applications.
For traditional marketers looking to transition to digital and beyond they must also understand that there is no silver bullet approach. If you're a marketer that has utilized print ads or traditional PR, the idea that you now need to enact 4,5 o
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment