by douglasteo
Branding: Stand out Among the Competition
In the world of marketing and advertising, both on and off the Internet, "branding" is frequently talked about. But what is branding? Branding is using a specific term, a sign or symbol, a name, or a design to give your business a unique identity. It is your brand that makes you stand out among the competition. Your brand gives the customer instant recognition of who you are. Your brand tells the customer what the quality of the product is going to be. The brand distinguishes you from your competitor.
Some of the companies that have used branding effectively are Target, Subway, Wells Fargo, IBM, Microsoft, and Disney. The names of these companies have become trusted a
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