by nimboo
Appreciative Inquiry And Internet Marketing: Focus On The Positive For Greater Online Success
Ever since Napoleon Hill have we known about the power of positive thinking. And the newest buzzword, Appreciative Inquiry, has taken this principle into the business world once again.
Can Appreciative Inquiry be applied to internet marketing as well? You bet. In fact, the basic principles of Appreciative Inquiry are considered good standard practice by most internet marketers in the know. They just don't generally use that label for what they do.
Appreciative Inquiry, developed by David Cooperrider in the 1980's, has recently become a growing presence in the corporate world as well as in non-profits and among re
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