by Adam Kuban
8 Reasons Why Targeted Email Marketing Works!
Email has revolutionized business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services. Emailing to a highly targeted market increases effectiveness tenfold!
It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organizations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in ever
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