by ByronShell
Why Search Engine Marketing is Required: a Look Back in Time
Twenty years ago, if you asked someone what was meant by the term 'Search Engine Marketing', the answer you'd get would maybe be a blank stare and perhaps a tentative answer involving using engines to market something? These days, however, the answer would be entirely different.
The term search engine marketing was first projected by Danny Sullivan, editor-in-chief of Search Engine Land (a blog covering information and news on search engines and marketing) in 2001 as a term to cover all the activities involved. It's a method of Internet marketing that seeks to promote websites to the top the search engine result pages (SERPS) for given
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