by net_efekt
Seeking the Holy Grail of Online Advertising
Because online advertising can seem easy at first, many companies go about it the wrong way. Too many people see online advertising in the same way as traditional offline advertising. In the real world a business succeeds partly through making their brand constantly visible, regularly bringing it to the attention of potential customers, through such media as mail shots, flyers, leaflets, business cards, radio and television. But this principle does not apply online in the same way.
Bombarding people with banner adverts and emails will more than likely result in your email address becoming added to spam lists, and rarely seen. Banner adverts are becoming less pop
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