Search Engine Marketing : Taking The Initiative

by Matthieu Dejardins, eCommerce Activist
Search Engine Marketing : Taking The Initiative

Search engine marketing is the technique of preparing your web pages in such a way as to maximize the exposure on the internet, specifically so that they will appear in the top echelon of search engine results pages returned for a specific query. Why use it? Search engine marketing is helpful in a number of ways. The overriding goal is to increase the revenue by increasing the number of visitors to your web site. Additionally, the visitors must show a high conversion rate. In other words, the visitors who are directed to your web site should be those who are targeted. They look for a product on the internet, are directed

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