by Infusionsoft
PR is number one among small business marketing ideas
Marketing and public relations are both used to improve business performance, but they use completely separate approaches. Marketing is a commonly used term, but confusion about what public relations actually is usually sees it neglected when it comes to small business marketing ideas.
Public relations is about forming relationships with clients and potential clients. It's about raising a business's credibility and reputation amongst these groups, culminating in additional clients and raised profits. Marketing is not about credibility, but getting a business's name out to prospective customers or clients. The most well known type of marketing is advertis
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