by SESConferenceSeries
Planning A Web Design Strategy To Include Search Engine Marketing (SEM)
The phrase "web design strategy means a range of different things to different people, and involves more than merely "design decisions. The term seems to imply that the issue is about color, page layout and the use of Flash animations. Yes, these factors are part of the big picture, but the "bigger picture is about the overall design of your website, meaning its entire "architecture. You need to find out how your site's overall "information architecture affects its visibility to search engines. The truth is, specific web page elements like your navigation scheme and technologies like CSS (Cascading Style Scripts) or JavaScript ca
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