by Matthieu Dejardins, eCommerce Activist
Google AdWords Basics Part Four ? Landing Page Optimization
Google AdWords Basics Part Four – Landing Page Optimization When using Google AdWords, your landing page should always be highly relevant to the ad you’re placing. The higher the relevancy of your ad, the better the price of your CPC per keyword. That’s just how Google does business. Don’t try to fool customers by sending them to some page you think they’ll like better (or for whatever other reason you might have to do so); in the end you’ll just be sabotaging yourself. Google knows how relevant your ads are by how much time someone who clicks on your ad stays on your landing page, as well as how many times the
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