by king of monks
Email Marketing Deliverability Guide
The biggest obstacle for most email marketers is generally message delivery. Messages that are either blocked or sent to a ‘junk' folder by the ISPs (internet service providers - who manage incoming mail for their account holders) is a major waste of marketing resources and directly affects an organization's bottom line. To fully maximize email delivery, it is important to understand why delivery can be a problem and what impacts delivery.
The following guide is designed for marketers who want to better understand the challenges of email marketing, and want to benefit from using the ‘best practices' outlined by the email industry.
Why delivery can be a problem
Today
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