by Festival del Fundraising
A Crash Course in Direct Mail May Help Get Business Leads
Today's businesses are looking for an advantage to help them weather the storm and avoid layoffs or losses in revenue. That's why companies are focusing on a single task to stay afloat - increasing sales.Typically a recession drives small businesses to evaluate, re-design and refine their product offerings and marketing processes as they focus on cash flow, costs, customer retention and survival.There has been an upsurge in Internet and email marketing, yet many top decision-makers in businesses nationwide and even globally still rely on traditional marketing tactics such as direct mail when positioning products, developing media strategi
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