by jurvetson
4 Principles of Effective Search Engine Marketing Strategy
For the first two or three years I was in business, I blew off search engine marketing. After all, the big name gurus didn't do it, and they were making plenty of money.
One guru even suggested putting some obscure search term like "scoobie snacks" on your page six times and then submitting your page to the search engines. After a few days, all you had to do was search for the term "scoobie snacks", and then you found your page at the top of the search engines.
Well, I don't sell "scoobie snacks". I sell internet marketing. Search engine marketing is part of my overall marketing strategy now because search engines are the way people find thi
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