Saturday, September 25, 2010

Search Engine Optimization Copywriting

by Kbedi
Search Engine Optimization Copywriting

Many people assume that creating copy for a website is the same as creating copy for other types of media such as print, radio or television. Nothing could be further from the truth. In fact Search Engine Optimization (SEO) copywriting is a unique subset of copywriting. It requires a specific set of skills. The end product, or copy, is content written to attract users as well as abiding by the rules set forth by search engines.
Perhaps the most important criterion for SEO copywriting is the use and placement of keywords. Keywords are nothing more than the words or phrases used by the searchers in order to find a specific website or product on the Internet. The most qualified

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