by groundreporter
The Importance of Deliverability to Email Marketing
Picture this - you have everything in place - a good marketing campaign, you've built up a subscriber list, formed the perfect subject line with irresistible content and you even have the click tracking software in place to monitor results. You've tested it to a small group of people and received a positive response. These efforts however, will be wasted if you don't successfully deliver it to the recipient. Email deliverability refers to the success of actually getting your emails delivered to the right person. In the world of email marketing, 'almost' is just not enough. Unless your email gets to the recipient, then your job is not done. If you’re n
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