by Roberto Sena
Effective Email Marketing with Integrated Technology & Measuring for Business Success
Introduction Many organizations are utilizing email marketing as part of their internet marketing strategy. There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc. In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons. The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns? In most cases, businesses are not leveraging email marketing to drive successful campaigns.
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